From Road To Retail, The Story Of Wynk

from U.S. of N/A: Non-Alcoholic and Mindful Drinking · host N/ATION Beer

How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.Mentioned in this episode:Wynk SeltzersCountdown by WynkCeria Brewing (brief mention)BERO Brewing (brief mention)We'd love your feedback!

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This episode was published on December 10, 2024.

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