EPISODE · Jun 3, 2026 · 42 MIN
From SamzSweetz to Kvell Bakery: A Journey of Rebranding and Growth
from She Says It: Find Your Voice, Build Visibility, and Communicate Clearly as a Woman in Business · host Madeline Sargent | Brand Strategist
Madeline Sargent welcomes longtime friend and client Samantha Simpson to She Says It for a conversation about rebranding, identity, and what it means when your work evolves beyond the name you started with.This episode is for women in society navigating creative growth, entrepreneurship, identity shifts, or the pressure to fit themselves into a clear category. It’s also for founders, creatives, and small business owners who feel their work has outgrown the version of themselves they first built when starting their brand. Samantha shares the story behind her Phoenix-based Jewish bakery, originally known as SamzSweetz, and the intentional rebrand process she worked through alongside Madeline that ultimately led to Kvell Bakery.Together, Madeline and Samantha discuss the emotional and strategic side of rebranding: clarifying a niche, aligning visuals and messaging, embracing cultural identity, and finding the confidence to build a brand that feels more honest and recognizable.Listeners will learn:how rebranding can become identity work, not just marketing workwhy clarity often comes after action, not before itthe importance of community when building a businesshow niching down can actually create more connectionwhat it means to evolve publicly as a creative entrepreneurwhy discomfort is often part of growthThey also explore discipline, asking for help, and the realities of building something slowly and intentionally. This episode is about more than a bakery rebrand. It’s about the moment your work starts asking you to become more yourself.Visit the Kvell Bakery Instagram.
What this episode covers
Madeline Sargent welcomes longtime friend and client Samantha Simpson to She Says It for a conversation about rebranding, identity, and what it means when your work evolves beyond the name you started with.This episode is for women in society navigating creative growth, entrepreneurship, identity shifts, or the pressure to fit themselves into a clear category. It’s also for founders, creatives, and small business owners who feel their work has outgrown the version of themselves they first built when starting their brand. Samantha shares the story behind her Phoenix-based Jewish bakery, originally known as SamzSweetz, and the intentional rebrand process she worked through alongside Madeline that ultimately led to Kvell Bakery.Together, Madeline and Samantha discuss the emotional and strategic side of rebranding: clarifying a niche, aligning visuals and messaging, embracing cultural identity, and finding the confidence to build a brand that feels more honest and recognizable.Listeners will learn:how rebranding can become identity work, not just marketing workwhy clarity often comes after action, not before itthe importance of community when building a businesshow niching down can actually create more connectionwhat it means to evolve publicly as a creative entrepreneurwhy discomfort is often part of growthThey also explore discipline, asking for help, and the realities of building something slowly and intentionally. This episode is about more than a bakery rebrand. It’s about the moment your work starts asking you to become more yourself.Visit the Kvell Bakery Instagram.
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From SamzSweetz to Kvell Bakery: A Journey of Rebranding and Growth
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