EPISODE · Oct 16, 2025 · 32 MIN
From Side Hustle to Startup: Building a Business While Life Keeps Moving
from The Builder’s Edge - Mastering the Business Side of Building · host Deanna Lucas
What if the leap you’ve been dreaming about didn’t need to be perfect, just courageous? In this powerful episode of The Builder's Edge, we're catching entrepreneur Cain McWilliams right in the middle of his jump from employee to business owner. No hindsight wisdom here, just raw honesty, real strategy, and the mindset shifts happening in real time. After years in law enforcement, manufacturing, and managing major steel fabrication projects, Cain is stepping out to launch his commercial and residential painting company: Action Plan Painting. Why painting? Why now? What’s it really like to walk away from security to bet on yourself? Cain shares the personal and professional journey behind this bold move, how years of “painting on the side” laid the groundwork, what it took to finally say yes, and how he’s navigating everything from startup fears to finding the right crews. Whether you're in the early planning stages of your own business or teetering on the edge of your first big leap, this episode will both inspire and equip you. Here’s what you’ll take away: Why “too much planning” can kill a dream, and how action is the antidote How Cain is self-funding his launch (and why he skipped the loan route) The power of a name: what “Action Plan” really means Smart moves for building trust in a saturated industry Why certifications and systems matter more than you think—especially early on “You can talk all day long, but action is what proves things.” - Cain McWilliams Call to Action: If you’re planning your own move, take 15 minutes today to evaluate one part of your business. Ask: “Is this set up to support growth, or will I have to fix it later?” Then make one small change to build it right. And don’t forget to subscribe and share this episode with a friend who’s on the edge of launching something new! Learn more about Deanna Lucas through the following links: DND Website Facebook Group Facebook Builders Visibility Blueprint Learn more about your ad choices. Visit megaphone.fm/adchoices
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From Side Hustle to Startup: Building a Business While Life Keeps Moving
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