From Soda to Strategy with Ann Somers Hogg

What does it take to transform a health system from sick care to true health creation? In this episode, we sit down with Ann Somers Hogg, Director of Health Care Research at the Clayton Christensen Institute, to explore business model innovation in healthcare and the messy middle between bold ideas and sustainable systems. Ann Somers shares what makes innovation efforts succeed or stall within large health systems, and how her time at Atrium Health helped her rethink value-based care, virtual behavioral health, and leadership incentives. She also explains how disruptive innovation works, and why only a CEO can green light meaningful change. We also talk about her research on sugary beverage behavior change, with striking insights into what truly motivates parents to say goodbye to soda. From professional insight to personal story, this episode is a deep dive into transforming health by transforming the systems behind it.         Music Credit: "Upbeat Corporate" by Music For Creators is licensed under CC BY (Creative Commons Attribution) via freemusicarchive.org.