From Startup to Category King

On this one I had the pleasure of speaking with Paul Sherratt, founder and CEO of gloveglu – an innovative brand that’s reshaped the goalkeeping product category with products sold in 55 countries and over 1.1m followers on social media.This conversation was a real lesson to me in entrepreneurial courage, strategic pivots, and turning challenges like Brexit and COVID into opportunities for growth. Paul’s journey from a corporate career to creating a globally recognised brand is inspiring, and definitely a great conversation to start the new year with.🌟 Some of my highlights from our discussion were:✅ Leap of faith: How Paul managed the risk of starting again at 50, remortgaging his house to go all in on gloveglu.✅ Turning obstacles into opportunities: How Brexit and COVID shaped his business strategy.✅ Category creation: Building a market where none existed and the benefits of becoming the “category king” in a niche category.✅ Scaling smartly: Leveraging existing B2B relationships before pivoting to a successful B2C model.✅ R&D insights: The role that product development played, and how Paul used quiet periods to innovate and stay ahead of the competition.Paul’s story is packed with lessons for anyone looking to scale a business, navigate uncertain times, or simply turn a great idea into reality.