EPISODE · Jun 12, 2026 · 1H 3M
From Supermarket Cashier to Entrepreneur, making £60 Billion for Tesco and £92 Million for herself
from Femme & Fortune · host Ayesha Ofori
She Turned a Loyalty Card Into £92 Million | Edwina Dunn OBEEvery time you scan a supermarket Clubcard at the till, you are using something Edwina Dunn created.In this episode, Ayesha sits down with the woman who changed the way the entire retail world understands its customers. Edwina co-founded Dunnhumby with her husband Clive Humby, built the data engine behind the Tesco Clubcard, and went on to sell the business for around £92 million. Today she is the founder of The Female Lead and one of the most influential voices on women, money & ambition in the UK.The road to success was not a tidy one. Edwina grew up in a home where the daughters were expected to become wives and mothers, not founders. She started working a supermarket checkout. Then she became a "Girl Friday", fetching the dry cleaning. After working her way up, she was fired ten minutes after her husband resigned - because she was his wife. And she built a global business while juggling a new baby, a big mortgage.This episode is about building wealth from nothing, the boardroom moment that made Tesco billions and why Edwina is done waiting for anyone else to close the gap between women & money.In this episode:How a loyalty card became a £92 million businessThe Tesco boardroom moment that changed how supermarkets workGetting fired for being married to the bossWhy women don't earn most of the money but decide how it's spentHer experience of inheriting wealth & being talked over by her own bankWhy financial empowerment is the real route to change for womenFemme & Fortune is the podcast about women & money, hosted by Ayesha Ofori. Subscribe & turn on notifications so you never miss an episode.
What this episode covers
She Turned a Loyalty Card Into £92 Million | Edwina Dunn OBEEvery time you scan a supermarket Clubcard at the till, you are using something Edwina Dunn created.In this episode, Ayesha sits down with the woman who changed the way the entire retail world understands its customers. Edwina co-founded Dunnhumby with her husband Clive Humby, built the data engine behind the Tesco Clubcard, and went on to sell the business for around £92 million. Today she is the founder of The Female Lead and one of the most influential voices on women, money & ambition in the UK.The road to success was not a tidy one. Edwina grew up in a home where the daughters were expected to become wives and mothers, not founders. She started working a supermarket checkout. Then she became a "Girl Friday", fetching the dry cleaning. After working her way up, she was fired ten minutes after her husband resigned - because she was his wife. And she built a global business while juggling a new baby, a big mortgage.This episode is about building wealth from nothing, the boardroom moment that made Tesco billions and why Edwina is done waiting for anyone else to close the gap between women & money.In this episode:How a loyalty card became a £92 million businessThe Tesco boardroom moment that changed how supermarkets workGetting fired for being married to the bossWhy women don't earn most of the money but decide how it's spentHer experience of inheriting wealth & being talked over by her own bankWhy financial empowerment is the real route to change for womenFemme & Fortune is the podcast about women & money, hosted by Ayesha Ofori. Subscribe & turn on notifications so you never miss an episode.
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From Supermarket Cashier to Entrepreneur, making £60 Billion for Tesco and £92 Million for herself
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