From the Field: Why the variety you choose to plant matters in end-use, production, and the markets

There are a lot of factors that go into choosing a variety to plant each fall and spring. Do you consider end-use and end-use quality when you make your planting decisions? Listen in as we talk to Mike Moran, Executive Director of the Wheat Marketing Center, and Dr. Jayne Bock, Technical Director of the Wheat Marketing Center, about why the variety you plant matters when it comes to production and use.