From Verizon and 23andMe to LinkedIn: Kevin Flores on Designing Stories That Shape How We Live and Work

EPISODE DESCRIPTION In this episode of The Media Machine, host Johanna Salazar sits down with Kevin Flores, a seasoned design leader, strategist, and co-author of The Design Career Handbook. With over 25 years of experience, Kevin shares insights from working at major tech companies like LinkedIn, 23andMe, and Verizon, focusing on user-centered design and mentorship. He discusses the importance of storytelling and presentation skills in design, the iterative process of design development, and the need for continuous reinvention in one's career. Kevin also talks about the genesis of his book, co-written with his wife Janine, aimed at mentoring and guiding designers through their careers. The conversation touches on his work at 23andMe, the impact of design sense versus taste, and the value of mentorship programs like those at First Round Capital. This episode is packed with valuable advice for designers and anyone looking to excel in their careers.   SHOW NOTES 00:00 Introduction to Kevin Flores and The Podcast 02:25 Kevin Flores' Journey at 23andMe 06:56 Designing for LinkedIn 11:34 The Design Career Handbook 15:10 The Importance of Storytelling in Design 20:14 Iteration Failure: Learning Through Process 21:50 Defining "Design Sense" 24:21 "Spelunking" at New Jobs 27:34 The Litterati Project 30:15 Mentorship and Coaching 34:07 Career Pivots and Future Plans 38:44 Conclusion, Social Plugs and Credits     CREDITS The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra. This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.      WEBSITE LINK https://www.mediamachinepodcast.com    SOCIALS LINKS Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod   PODCAST LINKS  Apple Podcasts  Spotify Amazon Music    YOUTUBE @TheMediaMachinePod ABOUT THE PODCAST  This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.   #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #KevinFlores #LinkedIn #23andMe #Verizon #Litterati #FirstRoundCapital #TedTalks #DesignCareerHandbook #AIIntelligence #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #MediaConversations #Mediapodcasts #MediaBusinessPodcast