Front Office, Disrupted
The explosion of streaming media offers fans unlimited access to sports and entertainment. So how can teams entice their audience to the events happening here and now? Sports Innovation cofounder and CEO Angela Ruggiero says success starts with...
Episode 23 of the Counterpoints: The Sports Analytics Podcast from MIT Sloan Management Review podcast, hosted by MIT Sloan Management Review, titled "Front Office, Disrupted" was published on September 26, 2019 and runs 25 minutes.
September 26, 2019 ·25m · Counterpoints: The Sports Analytics Podcast from MIT Sloan Management Review
Summary
The explosion of streaming media offers fans unlimited access to sports and entertainment. So how can teams entice their audience to the events happening here and now? Sports Innovation cofounder and CEO Angela Ruggiero says success starts with understanding just how fans’ behavior has changed with the advent of digital technology — meaning, executives of sports companies and media outlets alike must be willing to completely rethink how they approach their marketing.
Episode Description
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