EPISODE · Jan 5, 2026 · 6 MIN
Future of PR: Virtual Influencers
from 5 Minutes into the Future of Public Relations · host Quinnipiac University
Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
What this episode covers
Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Virtual Influencers
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