Gail Cash: Sticking With What You Do Best in a Changing Market

Gail Cash, owner of Flori-Design in Eustis, Florida, has built a horticulture career shaped by resilience, focus and creativity. In this episode of I Dig Your Story, Gail shares her journey from FFA and Virginia Tech to launching her own business, including how she found a niche in carnivorous plants and built memorable products like “Little Pot of Horrors.” She also talks about expanding into dish gardens and terrariums, designing standout products, and what it took to survive the Great Recession. Along the way, Gail shares the lesson that continues to guide her business today: “I really learned during the Great Recession that you need to stick with what you do best and just try to do a better job of it.” We also discuss leadership, team retention, and how treating people well has helped her build a loyal workforce. 🎧 Listen in for a conversation about plants, business, and staying grounded through change. Where to Find Gail: Website: https://www.flori-design.com/ Little Pot of Horrors: https://littlepotofhorrors.com/ Instagram: @flori_design_inc Facebook: Flori-Design Nursery