Gemma O'Brien on typography, design and the cult of the handmade

Gemma O’Brien is an Australian artist and designer specialising in lettering, illustration and typography. Known for her hand lettering skills, she has worked for everyone from QANTAS to The New York Times. If you were a fan of my recent book, ‘The Dictionary of Dangerous Ideas’, you might also recognise her hand in the design of the custom alphabet created for the project. In this episode we spoke about the future of design, the continuing influence of type, and why in this digital age, brands are so enamoured with the handmade.