Gen X: Beauty's New Big Spender episode artwork

EPISODE · Apr 25, 2026 · 1 MIN

Gen X: Beauty's New Big Spender

from The Daily News Now! Business

Generation X, born between 1965 and 1980, is becoming the leading spender in the beauty market, with a focus on skincare, anti-aging products, and real results. This group, projected to hold over $20 trillion in global buying power by 2033, is driving the growth of the beauty market, with a projected increase of 1.3 times in just five years. Brands are adapting by stocking niche products for mature skin and wellness, emphasizing personal service and clean ingredients. Gen X consumers, often in their prime earning years, value brand loyalty and proven solutions for skin issues. Brands that educate, curate, and serve this demographic are poised to dominate the market, as Gen Xs spending lead is expected to hold strong for at least eight more years. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/355ef19d174a4f57

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Gen X: Beauty's New Big Spender

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This episode was published on April 25, 2026.

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Generation X, born between 1965 and 1980, is becoming the leading spender in the beauty market, with a focus on skincare, anti-aging products, and real results. This group, projected to hold over $20 trillion in global buying power by 2033, is...

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