Gene Simmons – KISS, Branding, Business & Building a Global Empire

Gene Simmons is a rock legend, entrepreneur, and one of the most iconic figures in modern pop culture. Born Chaim Witz in Haifa, Israel, Simmons immigrated to the United States as a child, drawing inspiration from his Holocaust-survivor mother — a foundation that shaped his relentless work ethic and drive. He went on to co-found KISS in 1973, transforming a rock band into a global brand that redefined music, merchandising, and entertainment. In this conversation, Gene breaks down the mindset, strategy, and discipline behind building one of the most recognizable brands in history — and what it really takes to sustain success for over 50 years. This is a masterclass in branding, entrepreneurship, longevity, and thinking bigger than the industry you start in. SPONSORS Signature 12 Fewer garments. Better materials. Longer life. Premium essentials made from some of the world's finest Peruvian Pima cotton. Get 10% off your first order and access exclusive drops: https://signature12.com MyFunnelPilot Build your own lead generation machine. Download the Nine Laws Playbook and start building predictable income: https://myfunnelpilot.com FOLLOW GENE SIMMONS Website: https://www.genesimmons.comInstagram: https://www.instagram.com/genesimmons Twitter/X: https://x.com/genesimmonsYouTube: https://www.youtube.com/@KISS FOLLOW THE DAVID MORRELL SHOW Instagram: https://www.instagram.com/thedavidmorrellshow YouTube: https://www.youtube.com/@TheDavidMorrellShow For inquiries / partnerships: [email protected] SUBSCRIBE TO THE SHOW If you got value from this episode, share it with someone who's building something big. Subscribe, follow, and leave a review — it helps us bring you more conversations like this.