General Trade Vs Quick Commerce: What must CPG brands focus for sales growth

In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti.General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winning right now aren't choosing sides — they’re building strategies that make these channels work together. In this episode, you’ll learn:✅ The resilience of General Trade in the face of market shifts✅ How balancing convenience and pricing drives success✅ The impact of data and AI in transforming inventory & sales strategies✅ Why collaboration within organizations is crucial for growth Tune in for practical insights and leadership lessons from one of the industry’s most respected voices.#podcast #behindtheboardroom #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman