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EPISODE · Jul 8, 2025 · 20 MIN

Generations defined: who cares and why

from The Beta Blueprint

The first of January, 2025. Delighted parents welcomed new babies into the world. Not only were their children the firstborn of the year, they were also the first of a new generation. But why do generations even exist? And are they helpful? I’m Sophie Bennett and this is the Beta Blueprint. In this episode, I’ll be speaking with social researcher Mark McCrindle to answer those questions. He coined the terms for the newest generations Alpha and Beta.

What this episode covers

The first of January, 2025. Delighted parents welcomed new babies into the world. Not only were their children the firstborn of the year, they were also the first of a new generation. But why do generations even exist? And are they helpful? I’m Sophie Bennett and this is the Beta Blueprint. In this episode, I’ll be speaking with social researcher Mark McCrindle to answer those questions. He coined the terms for the newest generations Alpha and Beta.

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Generations defined: who cares and why

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Frequently Asked Questions

How long is this episode of The Beta Blueprint?

This episode is 20 minutes long.

When was this The Beta Blueprint episode published?

This episode was published on July 8, 2025.

What is this episode about?

The first of January, 2025. Delighted parents welcomed new babies into the world. Not only were their children the firstborn of the year, they were also the first of a new generation. But why do generations even exist? And are they helpful? I’m...

Can I download this The Beta Blueprint episode?

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