GENZ: Rechazo a la publicidad

from Detrás del Mensaje · host David Lebrero

La Gen Z no rechaza los mensajes, rechaza la intención de convencer. En este episodio analizamos por qué detectan la publicidad antes de escucharla, cómo la reactancia psicológica convierte el “anuncio” en señal de alarma y por qué hoy la torpeza persuasiva se castiga más que el propio contenido.

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This episode is 4 minutes long.

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This episode was published on June 4, 2026.

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