George E Johnson Changed Black Hair Care | Jackson News

George E. Johnson, the trailblazing founder of Johnson Products Company, died at 99, leaving behind a legacy that revolutionized Black hair care. Born in Mississippi and raised in Chicago, he launched his company in 1954, filling a critical gap in the market when major brands ignored Black consumers. By 1960, his products controlled nearly 80% of the Black hair care market, and in 1971, he became the first Black-owned business listed on the American Stock Exchange. Starting with a clever loan trick to secure funding, Johnson turned his vision into a cultural force, aligning his brand with Black Pride and sponsoring “Soul Train.” He adapted to changing beauty trends with products like Afro Sheen Blow Out, cementing his impact on both industry and identity. His story is a powerful anthem of innovation, resilience, and enduring influence. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b66aee29d45f7ea2