George Nguyen on Creating a Successful Brand Publication

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.What you will learn in this episode:Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your brand publication sustainable in the long termThe value of diversity in brand publications...and much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteXLinkedInAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.Where to find GeorgeWebsiteXLinkedInRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Steve Wiideman on Navigating Big Brand Local SEOEmbracing AI with Marie HaynesCrystal Carter on Powerful Applications of Schema MarkupResources from this episode:Wix's SEO Learning HubWix's Podcast: SERP's UpWix Business Website TemplatesThe Wix Playground in New York CityExpert Shoutout: Darren ShawExpert Shoutout: Krystal TaingExpert Shoutout: Celeste GonzalezExpert Shoutout: Miriam EllisExpert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near MediaAbout Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.