Gerry Laybourne: "Have you ever been slimed? It is wonderful!" episode artwork

EPISODE · Dec 26, 2019 · 41 MIN

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

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How long is this episode of Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman?

This episode is 41 minutes long.

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This episode was published on December 26, 2019.

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Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the...

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