Gestão da Inovação: Estudo de caso da Embraer

What this episode covers

Este podcast apresenta os conceitos centrais da Gestão da Inovação, apresentados no livro “O Dilema do Inovador”, do Prof. Clayton Christensen. Para compreender melhor a teoria, o Prof. Ricardo Britto, Doutor em Administração pela USP e diretor da IBS Americas, apresenta o estudo de caso da Embraer, demonstrando como uma empresa pode ser altamente inovadora em segmentos pouco disputados do mercado, sem perder o foco nos seus principais produtos.

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Frequently Asked Questions

How long is this episode of IBS Talks?

This episode is 9 minutes long.

When was this IBS Talks episode published?

This episode was published on July 7, 2020.

What is this episode about?

Este podcast apresenta os conceitos centrais da Gestão da Inovação, apresentados no livro “O Dilema do Inovador”, do Prof. Clayton Christensen. Para compreender melhor a teoria, o Prof. Ricardo Britto, Doutor em Administração pela USP e diretor da...

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