Get your Content Aligned to Growth

In this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness.What you'll learn in this episode:Why revisiting your ICP’s mindset—not just their title—unlocks better content performanceHow outdated attribution models are breaking your growth strategy (and what to use instead)How to embed content into every GTM motion, from sales enablement to event planningWhy short-form, on-demand content is winning in B2BThe hidden cost of creating content without a distribution planHow content fuels not just marketing, but sales and product strategy—when done rightA real-world example of how user research at a cybersecurity company transformed their content engineText us what you think about this episode!