Getting Attention: The Key to Marketing Success

In this episode, Bill and Paul welcome Scott McKenna owner of Scaling Creative to discuss the evolving landscape of marketing for credit unions. They explore the importance of video content, understanding target audiences, and the role of influencer marketing.Scott emphasizes the need for patience in social media strategies and the significance of storytelling in creating impactful community content. The conversation highlights how credit unions can leverage their unique position to engage with their communities effectively and build lasting relationships.Takeaways:·      Attention is crucial in marketing; without it, you don't win.·      Video content is proven to capture more attention than other formats.·      Understanding where your target audience spends their time is essential.·      Social media marketing requires patience and a long-term strategy.·      Influencer marketing can effectively generate referrals for credit unions.·      Community impact stories resonate more than traditional marketing messages.·      Quality of video content is less important than the story being told.·      Engaging younger employees can provide insights into reaching younger audiences.·      Referrals need to be incentivized to encourage participation.·      Credit unions have a unique opportunity to showcase their community involvement.Keywords:#creditunions #marketingstrategies #video #influencermarketing #communityengagement #socialmedia #business development #referrals #storytelling #audience targetingHosts:Bill McKennaPaul RobertGuest:Scott McKenna – Scaling Creativewww.scalingcreative.com