Getting Found Online: How to Build a Winery Website That Sells

Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.🍷 Featured wine: Il Briccone Shiraz Sangiovese 2023In this episode:What makes a winery website effectiveHow to structure your homepage for conversionsWhy the first fold matters mostMobile-first design and load speed tipsHow to create product pages that sellBooking experience best practice for cellar doorsSEO 101 — meta tags, keywords, and common trapsWhat “alt tags” are and why they matterLong-tail keywords and internal linkingAbandoned cart flows and welcome series 101Easy CTAs to add todayHeat maps, user testing, and the “Mum Test”Links & Resources📝 Access our free resources here📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat🌐 Visit us at brunchagency.com📸 Follow us on Instagram🔗 Connect on LinkedInNext EpisodeWe’re back next week with John and Nick for a Great Wine Chat all about what’s hot and what’s not in 2025. From styles and regions to shifting consumer behaviours, we’ll be unpacking the trends that are shaping the wine world this year, and the ones on their way out.