Getting to a Ton by 2015 as a Cost-Light, Brand-Heavy Play

Tune Hotels GCEO Mark Lankester discusses: - No. of hotels - hotels in pipeline; - Occupancy rates - main regions; - Domestic-non-domestic mix; - Rollout challenges; - Hotel management expertise - TripAdvisor Feedback - challenges; - "If you screw up, you've got to own up" - "constantly online" - Facebook and Twitter - expectation and reputation management; - Hotel management and ownership structure; - Percentage business driven through AA-AAX brand; - Ltd service - short hops - strategies; - A& P - consumer product - management thinking- Preferred mediums - approach; - % of bookings from website; - Exuberant marketing - whether kinks - sister company AirAsia - Australian Competition and Consumer Commission - investigation - hidden charges; - Hating costs - love variable costs - KPIs - how shape management thinking; - Prepaid-cash strategy - free cashflow levels; - Usage of FCF typically; - Growth outlook; - AAX route cuts - whether hurt business; - Shareholders - exit strategy. See omnystudio.com/listener for privacy information.