Getting Unstuck with Andy Amsler

Much has changed since we worked on our first campaigns, particularly in how voters are consuming the media and messages campaigns are putting out. It is this shifting landscape that remains the driver of various “autopsies” that are conducted now after seemingly every election cycle. “Here’s what worked, “here’s what didn’t,” and all of the attendant finger pointing. Our working theory, however, is that in established systems (political parties and committees for one), there is often a tendency to either learn the wrong lessons, or over-index on “the one big thing” that delivered victory. That’s why we’re thrilled to have been able to talk to Andy Amsler on this week’s Expect Chaos Podcast. Andy Amsler is a seasoned political strategist and advertising expert with more than 16 years of political and public affairs experience. He has built and led award-winning advertising and digital marketing teams, executed over $140 million in paid advertising for public affairs, elections and issue advocacy campaigns, and become a trusted advisor to some of the biggest brands in politics.Andy works regularly with major brands like Intel, IBM, CVS, Visa, T-Mobile and Humana — and the associations that represent them — to engage with D.C. stakeholders and decision makers in state capitols across the country, build brand reputation, and wage influence campaigns that have an impact.Andy has also built a name in the nonprofit space, leading audience growth, activation and profile-raising advertising campaigns for some of the nation’s leading nonprofit organizations, including the Gates Foundation, EarthJustice, March for Our Lives and Feeding America.And over the last four election cycles, Andy has helped elect hundreds of Democrats up and down the ballot, from the U.S. Senate to the local school board. He has also run paid media programs registering hundreds of thousands of new voters, and he’s raised $150 million online via paid advertising.Andy provides a refreshing look at how the best campaigns are approaching communications and media while also diving into what can keep organizations and systems strategically stuck. His insights are not just applicable in the political arena, but also in the boardroom, where flexibility, innovation, and curiosity are equally as important. We offer a big thank you to Andy for joining us. If you want to hear more from Andy, you can find him at: https://mantramediagroup.comhttps://www.linkedin.com/in/andyamsler/And check him out on Substack where he’s now writing about his journey in moving with his family from Washington, D.C. to Malta. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit m2aspire.substack.com