GIFS & Videos for Effective Customer Learning

Customer education is a must-have for a lot of businesses these days, especially software companies. But reading thick manuals and wordy passages of jargon is no one’s idea of a good time. So what’s the key to great customer education?For this episode, we look back at an older conversation we had with Greg Mead. Back then, he was Senior Instructional Designer at ClickUp, so we talked about ClickUp’s approach to instructional videos and the power of GIFs in learning design. Since the episode first went out, Greg has moved on to become a Learning Experience Designer at FloQast.You’ll hear a bit about Greg’s background in video, how ClickUp experimented with different learning mediums, his advice for making engaging videos, and the best times to use GIFs.Learning points from the episode include:00:00 - 01:30 One tip for improving how you use GIFs or short videos01:30 - 03:33 GIF vs video: How to decide what media to use03:33 - 05:09 Why should we lean into visual mediums?05:09 - 07:30 The tipping point that took Greg from written instructions to video07:30 - 09:21 Continuous improvement in video09:21 - 11:50 How to make sure the videos are engaging and helpful11:50 - 15:05 How GIFs help to communicate advanced concepts15:05 - 16:53 Greg’s background as a video creator16:53 - 21:57 Speed round questions21:57 - 26:04 How to connect with Greg26:04 - 26:50 Greg’s final takeImportant links and mentions:Connect with Greg on LinkedIn: https://www.linkedin.com/in/gdmeadFollow Greg on X: https://x.com/gdmeadFollow Greg on Instagram: https://www.instagram.com/gregmead20/ Subscribe to Greg’s YouTube: https://www.youtube.com/@gdmead