Glad Tidings #3: Proving Consumer Demand

Summary In this conversation, James and Ben (Glad's founders) share the latest updates for the Glad Community as they enter 2025. They explore strategies for proving consumer demand, the launch of a new website, and the introduction of a seasons concept for climate cleanup projects. They also address the challenges of bootstrapping their startup and the need for revenue, while contrasting their approach to climate activism with that of more disruptive movements like Just Stop Oil. Takeaways The first Glad Tidings 2025 🎉 We've found a different route to market which is B2B2C. We're launching the Glad totaliser to show contributions transparently. We're introducing Climate Cleanup Seasons. We've made good progress on the website to explain the Climate Cleanup Seasons. We discuss the challenges of bootstrapping a start up. The activities of Just Stop Oil are not the right way to mobilise a community. We believe capitalism is the key to solving climate issues. Our goal is to make it easy for people to contribute to climate solutions. Chapters 00:00 Introduction and Updates for 2025 02:51 Proving Consumer Demand and New Website Launch 05:34 Introducing Seasons for Climate Impact 09:44 Financial Model and Business Strategy 14:06 Challenges of Bootstrapping and Earning Revenue 16:21 Activism vs. Community Engagement in Climate Action