Global Industry Spotlight - Matt Mandrella

Global Industry Spotlight is a conversational series focused on providing resources and insight for the creative entrepreneur.Matt Mandrella advocates for the City’s growing music sector, and helps oversee music-related strategic planning initiatives and economic opportunities.Prior to relocating to Huntsville in January 2022, Mandrella worked at Elvis Presley’s Graceland in Memphis, Tennessee. There, he was involved with all aspects of marketing for the iconic Graceland campus and for Graceland Live, a new music venture with Live Nation focused on bringing renowned touring acts to venues at the property. Before working at Graceland, Mandrella spent more than a decade in one of the nation’s foremost music cities – Austin, Texas – where he worked for a variety of different venues, festivals and companies involved with booking and promoting live music across the USA such as Fun Fun Fun Fest, Mohawk, SXSW and Do512 (DoStuff Media).Mandrella originally hails from the Mobile area and earned his bachelor’s degree in marketing from the University of South Alabama.