Global Industry Spotlight - Michelle Breyer

Global Industry Spotlight is a conversational series focused on providing resources and insight for the creative entrepreneur.Michelle Breyer is the Chief Marketing Officer at SKU, the nation’s first CPG accelerator. She joined SKU after spending 20 years in the beauty industry.Named one of the 50 Most Influential People in the Multicultural Market by Women's Wear Daily in 2015, Michelle Breyer is a visionary entrepreneur who took a personal frustration over her curly hair and built it into the largest social-media platform for hair. Numerous haircare brands launched on NaturallyCurly.The company, which grew to include an ecommerce site, a consumer insights division and an experiential marketing company, was acquired in 2018 by Essence Ventures.Over the past two decades, Michelle has consulted with numerous beauty companies to help them develop, position and launch right products and to create the most effective communication strategies to connect with this valuable consumer.Before launching NaturallyCurly, Breyer was a business reporter with daily newspapers in Texas and California, focusing on retail, real estate and consumer products. A year-long special project on the explosive growth of Whole Foods Markets won several state and national awards.