Global Invoicing

Ever launch a new product feature that seemed solid—until a small, overlooked detail broke everything? In this episode, Teresa Torres and Petra Wille share their real-world experiences wrangling global invoicing and taxes while running small, international businesses. What starts as a rant about EU tax compliance turns into a sharp product lesson: how failing to map the entire path to customer value—down to the tiniest regulatory requirement—can kill your product’s usefulness. Whether you’re shipping code or selling courses, this conversation will remind you that sweating the details isn’t about perfectionism—it’s about ensuring your product actually delivers value at the moment that matters.