Godly Marketing in an UnGodly World

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In this episode...

Godly Marketing in an UnGodly World

https://faithfulontheclock.com/godly-marketing-in-an-ungodly-world

Intro teaser paragraph:

Marketing is essential for personal or company brands. Faithful on the Clock Episode 114 guides you through doing it in a Godly way.

Timestamps:

[00:05] - Intro

[00:44] - The need for good marketing

[01:16] - Don’t chase trends, as those are often world-focused rather than God-focused. You’ll stand out by NOT getting on the bandwagon.

[03:05] - Be authentic. This means CLAIMING the identity you already have, not crafting one.

[05:12] - Cling to truth. Be mindful of what’s actually in your claims, images, etc. Spin has consequences. 

[08:15] - Serve others and God, not yourself. Don’t use tactics that simply appeal to ego, greed, etc.

[11:03] - Summary

[11:27] - Prayer

[12:18] - Outro/What’s coming up next

Key takeaways:

• Marketing is essential for both personal and company brands.
• Tip #1 — Don’t chase trends. Trends often reflect what is popular in the world, not what is right according to God.
• Tip #2 — Lean into your authenticity. Instead of copying others or trying to create an identity according to trends, claim the identity you already have and don’t muddy your calling by expanding into too many areas.
• Tip #3 — Stay truthful. Consider whether you are exaggerating, misleading, spinning, overpromising, omitting, etc.
• Tip #4 — Ask yourself who you are truly serving; keep others and God as the priority.

CTAs:

• Review your current marketing practices. Identify which of them adhere to the character of God and which ones do not.

What’s coming up next:

Entrepreneurs and innovators are pushing limits — and ethics in the process. Episode 115 of Faithful on the Clock looks at some of the most controversial ventures and practices in the Christian context.

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