Going Live Anyway – Ep. 16: How do you write copy that actually converts?

An episode of the The Rebellious Business Show podcast, hosted by Cordelia Kate and Caroline Antonia, titled "Going Live Anyway – Ep. 16: How do you write copy that actually converts?" was published on August 9, 2025 and runs 19 minutes.

August 9, 2025 ·19m · The Rebellious Business Show

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Summary

Think writing high-converting copy is about finding the perfect words?It’s not.It’s about hitting the right angle — the one that actually connects with your people — and then giving it enough context so they know exactly what you’re talking about.In this episode, I’m pulling back the curtain on how I test angles (with and without ads), what our top-performing ones have taught me about our audience, and the #1 copywriting mistake that will tank your results before they’ve even started.We’ll cover:How to figure out what your audience really responds toWhy live events beat every PDF lead magnet you’ve ever madeThe ad test results that surprised the hell out of meThe secret “context check” every piece of copy needs before it goes outWhether you’re running ads, posting organically, or hosting live events, this approach will save you from weeks of guessing — and get you to the words that actually move people to action.👉 If you loved this episode, subscribe to The Rebellious Business Show, leave us a ⭐️⭐️⭐️⭐️⭐️ review, and send it to a friend who’d get something out of it too.📺 Want to catch Going Live Anyway as it happens? Tune in live at 9AM every weekday inside the Rebellious Business Network:https://www.facebook.com/groups/rebellious.business.network

Episode Description

Think writing high-converting copy is about finding the perfect words?
It’s not.

It’s about hitting the right angle — the one that actually connects with your people — and then giving it enough context so they know exactly what you’re talking about.

In this episode, I’m pulling back the curtain on how I test angles (with and without ads), what our top-performing ones have taught me about our audience, and the #1 copywriting mistake that will tank your results before they’ve even started.

We’ll cover:

How to figure out what your audience really responds to
Why live events beat every PDF lead magnet you’ve ever made
The ad test results that surprised the hell out of me
The secret “context check” every piece of copy needs before it goes out

Whether you’re running ads, posting organically, or hosting live events, this approach will save you from weeks of guessing — and get you to the words that actually move people to action.

👉 If you loved this episode, subscribe to The Rebellious Business Show, leave us a ⭐️⭐️⭐️⭐️⭐️ review, and send it to a friend who’d get something out of it too.

📺 Want to catch Going Live Anyway as it happens? Tune in live at 9AM every weekday inside the Rebellious Business Network:
https://www.facebook.com/groups/rebellious.business.network