Going Viral - The Dream, The Myth, The Reality

This week on the Creative Business Community Podcast, Erin is joined by our PR and marketing whiz, Renee, to unpack the hype around “going viral” — why it shouldn’t be your north star and what to focus on instead.   We dig into what viral really means across platforms (including the surprise rise of Facebook Reels), the metrics that matter most (views vs viewers, watch time and location), and the hidden downsides — trolls, admin blowouts and audiences that won’t convert. Renee shares a real-world case study from our client Women on the Tools, whose 1.6M-view reel delivered sold-out workshops, media attention and global enquiries — along with serious operational overwhelm. You’ll come away with practical ways to prepare and profit: set up auto-responses and funnels, balance awareness and sales content, write emotion-led hooks, caption for sound-off viewing, and know when to boost or back off.   Plus, our Creative Business Spotlight! Creative Business Spotlight: Seed Station Website: https://www.seedstation.com.au/  Instagram: @seed.station Facebook: Seed Station