EPISODE · Feb 7, 2026 · 49 MIN
Grant Petty, Founder of Blackmagic Design, on making cinematic cameras a reality for all creators!
from Legends N Leaders · host Ben Weiss
Grant's Blackmagic Design upended the way camera making was done and has since inspired a new generation of videographers and film makers to build the most beautiful projects for a fraction of the previous cost!With an ability to not only design cameras, but to manufacture them in a very vertically integrated system and build elite film software into the cameras to run them, Blackmagic truly stands in its own category. Grant shares how he became interested in creating the company, the thinking behind the initial vision, and how he got started! He also discusses the long term outlook for the brand and how the videography industry is changing as a whole.
What this episode covers
Grant's Blackmagic Design upended the way camera making was done and has since inspired a new generation of videographers and film makers to build the most beautiful projects for a fraction of the previous cost!With an ability to not only design cameras, but to manufacture them in a very vertically integrated system and build elite film software into the cameras to run them, Blackmagic truly stands in its own category. Grant shares how he became interested in creating the company, the thinking behind the initial vision, and how he got started! He also discusses the long term outlook for the brand and how the videography industry is changing as a whole.
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Grant Petty, Founder of Blackmagic Design, on making cinematic cameras a reality for all creators!
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