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Greenwashing: come le aziende vendono un’etichetta "green" episode artwork

EPISODE · Oct 17, 2025 · 8 MIN

Greenwashing: come le aziende vendono un’etichetta "green"

from Zona Grigia - Storie di ombre in vendita · host Gianmarco Crinieri

Greenwashing: le aziende spesso ti vendono un’etichetta verde, non un futuro sostenibile. In questo episodio spiego cos’è il greenwashing, come funziona, quali certificazioni contare (LCA, Fairtrade ecc.) e i casi recenti che hanno portato a multe.00:00 Intro00:57 Definizione di greenwashing01:30 Le leggi vigenti e le zone grigie02:49 LCA e certificazioni (cosa cercare)03:24 Le strategie usate per aggirare le leggi04:27 Come non farsi fregare dalle etichette04:42 Definizione di "a impatto zero"05:47 Esempi di sanzioni per greenwashing06:09 Il caso GLS e la multa07:28 Considerazioni finali07:59 Conclusione📚 Fonti • https://docs.google.com/document/d/1Yo856TO4Gv7Rs1dMwwagedOqRTIpEaTqSObol1EVXeQ/edit?usp=sharing📷 Instagram: https://www.instagram.com/zonagrigia_pod/🎵 TikTok: https://www.tiktok.com/@zonagrigiapod💬 Domanda per chi guarda: qual è il claim ‘green’ più assurdo che hai visto? Scrivilo nei commenti.Se ti è piaciuto: lascia like, iscriviti e attiva la campanella. Condividi questo video se pensi che qualcuno debba saperlo.#greenwashing #sostenibilità #dirittiConsumatori

What this episode covers

Greenwashing: le aziende spesso ti vendono un’etichetta verde, non un futuro sostenibile. In questo episodio spiego cos’è il greenwashing, come funziona, quali certificazioni contare (LCA, Fairtrade ecc.) e i casi recenti che hanno portato a multe.00:00 Intro00:57 Definizione di greenwashing01:30 Le leggi vigenti e le zone grigie02:49 LCA e certificazioni (cosa cercare)03:24 Le strategie usate per aggirare le leggi04:27 Come non farsi fregare dalle etichette04:42 Definizione di "a impatto zero"05:47 Esempi di sanzioni per greenwashing06:09 Il caso GLS e la multa07:28 Considerazioni finali07:59 Conclusione📚 Fonti • https://docs.google.com/document/d/1Yo856TO4Gv7Rs1dMwwagedOqRTIpEaTqSObol1EVXeQ/edit?usp=sharing📷 Instagram: https://www.instagram.com/zonagrigia_pod/🎵 TikTok: https://www.tiktok.com/@zonagrigiapod💬 Domanda per chi guarda: qual è il claim ‘green’ più assurdo che hai visto? Scrivilo nei commenti.Se ti è piaciuto: lascia like, iscriviti e attiva la campanella. Condividi questo video se pensi che qualcuno debba saperlo.#greenwashing #sostenibilità #dirittiConsumatori

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Greenwashing: come le aziende vendono un’etichetta "green"

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This episode is 8 minutes long.

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This episode was published on October 17, 2025.

What is this episode about?

Greenwashing: le aziende spesso ti vendono un’etichetta verde, non un futuro sostenibile. In questo episodio spiego cos’è il greenwashing, come funziona, quali certificazioni contare (LCA, Fairtrade ecc.) e i casi recenti che hanno portato a...

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