Greg Sher on the Power of Connection in Lending | Market Updates | July 21, 2025

In this episode, the Optimal Insights team delivers a timely market update and welcomes Greg Sher, a leading voice in mortgage advocacy and digital influence. The conversation covers inflation trends, tariff impacts, housing affordability, and the evolving role of credit scoring. Greg shares the story behind the “All of Us” movement, his push for VantageScore adoption, and his commitment to elevating women in mortgage leadership. He also offers a roadmap for professionals looking to build influence and drive change through authenticity and consistency.Key Topics:Market update: CPI/PPI trends, tariff deadlines, and housing price shiftsVantageScore vs. FICO: Credit scoring reform and competitionThe “All of Us” movement: Uniting the industry for consumer-first advocacyElevating women in mortgage leadershipMentorship, legacy, and using social media for impact🎧 Tune in to gain valuable insights to help you stay ahead and maximize your profitability in the ever-evolving mortgage landscape.Optimal Insights Team:Jim Glennon, Vice President of Hedging and Trading Client Services, Optimal BlueAlex Hebner, Hedge Account Manager, Optimal BlueKevin Foley, Director of Product Management, Optimal BlueSpecial Guest:Greg Sher, Managing Director, NFM LendingProduction Team:Executive Producer: Sara HoltzProducers: Matt Gilhooly & Hailey RoiseCommentary included in the podcast shall not be construed as, nor is Optimal Blue providing, any legal, trading, hedging, or financial advice.--Keywords: Real-time data insights, Capital markets commentary, Mortgage industry, Profitability, Lenders, Investors, Rate fluctuations, Mortgage landscape, Expert advice, Optimal Blue, Secondary marketing automation, Pricing accuracy, Margin protection, Risk management, Originators, OriginationsMentioned in this episode:Optimal Blue Study - MarketWise AdvisorsMortgage capital markets decisions have a direct impact on lender profitability, efficiency, and risk management. To better understand that impact, Optimal Blue commissioned an independent ROI study with MarketWise Advisors, analyzing data from hundreds of mortgage lenders, including banks, credit unions, and independent mortgage banks. The Optimal Blue ROI Study highlights consistent gains in operational efficiency, pricing accuracy, and financial performance for lenders using Optimal Blue technology. Key findings include an average $1,006 net financial benefit per loan, nearly 45% greater operational capacity, and strong return on investment reported by PPE clients, with results consistent across lender types. The full 2026 Optimal Blue ROI Study will be released in May and provides a data‑driven look at how mortgage capital markets technology can support better execution and decision‑making. 👉 Sign up to be notified when the full report is released: OptimalBlue.com/2026-study ROI StudyLock Loans on the Go – Mobile Locking in the Optimal Blue Mobile AppTraditional loan locking slows decisions and ties you to a desk, but borrowers expect instant answers. Optimal Blue’s Mobile Locking changes the game. With our native iOS and Android app, loan officers can access their pipeline, run pricing, and lock loans anytime, anywhere – fast, secure, and accurate. No delays. No extra cost. Just seamless mobility that enhances the borrower experience. Download the Optimal Blue Mobile App today and start locking loans on the go.Mobile Locking