Greg Sher on the Power of Connection in Lending | Market Updates | July 21, 2025

In this episode, the Optimal Insights team delivers a timely market update and welcomes Greg Sher, a leading voice in mortgage advocacy and digital influence. The conversation covers inflation trends, tariff impacts, housing affordability, and the evolving role of credit scoring. Greg shares the story behind the “All of Us” movement, his push for VantageScore adoption, and his commitment to elevating women in mortgage leadership. He also offers a roadmap for professionals looking to build influence and drive change through authenticity and consistency.Key Topics:Market update: CPI/PPI trends, tariff deadlines, and housing price shiftsVantageScore vs. FICO: Credit scoring reform and competitionThe “All of Us” movement: Uniting the industry for consumer-first advocacyElevating women in mortgage leadershipMentorship, legacy, and using social media for impact🎧 Tune in to gain valuable insights to help you stay ahead and maximize your profitability in the ever-evolving mortgage landscape.Optimal Insights Team:Jim Glennon, Vice President of Hedging and Trading Client Services, Optimal BlueAlex Hebner, Hedge Account Manager, Optimal BlueKevin Foley, Director of Product Management, Optimal BlueSpecial Guest:Greg Sher, Managing Director, NFM LendingProduction Team:Executive Producer: Sara HoltzProducers: Matt Gilhooly & Hailey RoiseCommentary included in the podcast shall not be construed as, nor is Optimal Blue providing, any legal, trading, hedging, or financial advice.--Keywords: Real-time data insights, Capital markets commentary, Mortgage industry, Profitability, Lenders, Investors, Rate fluctuations, Mortgage landscape, Expert advice, Optimal Blue, Secondary marketing automation, Pricing accuracy, Margin protection, Risk management, Originators, OriginationsMentioned in this episode:Is Your PPE Helping – or Holding You Back?Small delays can become everyday obstacles. If your team relies on workarounds, extra verification steps, or manual processes to keep loans moving, it may be time to rethink your pricing engine. Discover what a modern PPE should deliver – from real-time accuracy and intelligent automation to seamless workflow execution. Learn more today. Explore the Optimal Blue PPE - https://www2.optimalblue.com/optimalblueppe