Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel

Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).-Brought to you by:Attio: The next generation CRMVanta: Automate compliance, manage risk, and prove trust-We're covering:Preview – 00:00:00WhyInfographics Are the Main Content Format – 00:02:09Key Elements of a B2B Content Strategy – 00:03:12Content Strategy vs. Product Strategy – 00:07:21The Best Format for a Content Strategy – 00:09:05Data Points for Evaluating a Content Strategy – 00:12:55Following a Specific Funnel? – 00:17:25How the Whole Content Ecosystem Works – 00:20:44Commoditized vs. Proprietary Offers – 00:24:18Creating a Strong Offer for a SaaS Product – 00:28:06Building the Right Team to Execute a Content Strategy – 00:34:51How Content Amplifies Founder-Led Sales – 00:39:00Common Mistakes Companies Make with Outreach Messages – 00:43:20Types of LinkedIn Posts That Perform Well – 00:46:59Using AI to Create Content – 00:50:08Creating a 99-Page Carousel in 20 Minutes – 00:54:56Using Canva to Design Great Graphics – 00:59:27What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15How to Create a Compelling Hook – 01:06:22How to Effectively Finish Your Post – 01:09:57How SaaS Businesses Can Use Lead Magnets – 01:14:29Repurposing vs. Reposting Content – 01:18:04The Role of Consistency on LinkedIn – 01:20:17How He Went from Zero to 130K Followers – 01:22:35How to Write Authority Content – 01:28:02Writing Hooks for Infographics – 01:29:56Revenue Drivers and Breakdown – 01:32:56Managing Time as a Creator – 01:38:58Why He Lives in Bangkok – 01:40:06Key Learnings from His Successful Course Launch – 01:41:05Favorite Places to Hire Talent – 01:44:56Favorite Book Recommendations – 01:47:20Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35-Where to find Pierre:LinkedInFree CourseWebsiteNewsletterYouTube-Email [email protected] to discuss advertising or guest opportunities.-We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).I’m so excited to share them with all of you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe