Growing Your Business With Facebook Ads

In this episode, I dive deep into a conversation with Charles Leikauf, a corporate finance expert turned accidental fractional CFO. Charles shares the strategies and mindset shifts that helped him escape the CFO corporate job to overcome fears, consistently attract clients, and ultimately build his own business. We discuss the importance of personal branding, leveraging Facebook ads, and building a scalable model with a reliable team. Listen to the full episode to learn about how offering value and embracing new marketing methods can scale an accounting business or any professional service. 00:48 High Vibrational State and Mental Rehearsal 02:35 Applying Mental Rehearsal in Business 05:44 The Accidental Fractional CFO: Charles' Origin Story 13:51 Transitioning from Corporate to Entrepreneurship 17:28 Growing a Business and Overcoming Challenges 19:31 The Importance of Predictable Client Acquisition 21:23 Leveraging Facebook Ads for Business Growth 31:11 Scaling Through Content Consumption 31:51 Overcoming Limiting Beliefs in Accounting 32:40 The Evolution of Accounting Practices 33:17 Embracing the Internet for Business Growth 34:10 Niche Down for Success 38:21 The Importance of Client Compatibility 40:50 Building a Reliable Team 44:35 The Value of Character in Hiring 47:36 Supporting Accountants to Scale 50:59 Balancing Multiple Businesses 53:54 The Bigger Picture: Changing the Industry 57:23 Encouragement for Fractional CFOs 01:00:33 Final Thoughts About Charles Leikauf Instagram: @profitsurgegroup, @charlesleikauf LinkedIn: https://www.linkedin.com/in/cleikauf/ Facebook: https://www.facebook.com/thecharlesleikauf TikTok: https://www.tiktok.com/@profitsurgegroup