Growing Your Digital Business without Creating Channel Co...

What this episode covers

The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict. In this new interview, you’ll hear more about: How a manufacturer can take advantage of their dealer network to grow their online sales. The opportunities – and pitfalls to avoid – of growing your digital business internationally. How to use your customers and distribution partners to help create your product roadmap. Why “share of wallet” may be the most useful metric to take the temperature of your digital business.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 37 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on August 30, 2024.

What is this episode about?

The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.