Growth secrets from two unicorns (and a DIY store)

In this inaugural episode of "The Right Way to Grow," Ed Cox, Chief Communication Officer at the Growth Foundation, and Richard Chapple, co-founder and Chief Growth Officer at the Growth Foundation, dive deep into the dynamics of business growth. Richard shares his experiences from the early days of Gymshark, and both delve into the intricate balance of achieving harmonious growth in a business. An airplane metaphor serves as a recurring theme, illustrating the importance of synchronised efforts across different functions of a business. Key Takeaways: Early Days of Gymshark: Richard reminisces about the high-energy environment of Gym Shark's initial phase, drawing comparisons with a lively sixth form common room The Growth Journey: Richard has witnessed the transformation of businesses from the £10m+ turnover range to the £500m space, granting them the coveted unicorn valuation. This episode sheds light on patterns recognised during this scaling process Getting Growth Right: Achieving growth isn't solely about expansion. It's about ensuring every foundational aspect of your business - branding, trading, product, CRM, and people - works in tandem. The airplane metaphor encapsulates this idea, emphasising that all parts of a business must function collaboratively for straight and purposeful flight The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. ⁠Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time.⁠ ⁠See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.