GS1 Australia | How the humble barcode could unlock complete traceability in the supply chain

from Sustainable Transformation · host Kiarne Treacy

In this episode, Kiarne sits down with Marcel Sieira, Chief Operating Officer at GS1 Australia, for a fascinating conversation about the humble barcode. Yes, you read that right! They discuss how the barcodes we scan on everyday products might be the most powerful tool on earth for complete and precise tracking and traceability. Learn about the global rollout of 2D barcodes—the first evolution of the linear barcode in 50 years. Plus, get the latest on Digital Product Passports in the EU, what to expect in Australia, and key insights into the tracking and traceability regulations that product suppliers need to know for 2025 and beyond. You won’t believe how much these two have in common! As the founder of Sustainability Tracker, an app that uses GS1 data to help consumers make more informed purchasing decisions, Kiarne is more invested in the evolution of barcodes than you might think. And with Marcel’s deep passion for harnessing GS1’s power to drive efficiency and innovation in the supply chain, this conversation is a must-listen. If you’re a supplier or seller of physical products—or if they’re part of your supply chain—you won’t want to miss this!   MENTIONS: The Australian Product Numbering Association - now known as GS1 Australia Australian Food and Grocery Council Unique Identifier Global Shipment Reference Number 2D Barcodes - GS1 Australia Digital Product Passports Australian Packaging Covenant Organisation (APCO) QR Codes GS1 Standards   LINKS: Learn more about SustainabilityTracker.com  Learn more about The Sustainable Transformation Podcast Follow The Sustainable Choice Group on LinkedIn, Instagram, and TikTok Follow Nova Podcasts on Instagram for videos from the podcast and behind-the-scenes content – @novapodcastsofficial   CREDITS: Host: Kiarne Treacy Guest: Marcel Sieira Find more great podcasts like this at novapodcasts.com.au Nova Entertainment acknowledges the traditional custodians of the land on which we produced this podcast, the Wurundjeri People of the Kulin Nation. See omnystudio.com/listener for privacy informationSee omnystudio.com/listener for privacy information.

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This episode was published on March 24, 2025.

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