How to design customer outcome programmes - with Paul Henderson

Customer Success should be built around outcomes, not activity. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Paul Henderson, author, speaker and consultant on outcome-based Customer Success, to explore how technology companies can design effective customer outcome programmes. Paul shares lessons from leading a large enterprise software region and building an outcome-based customer programme across 800 enterprise customers. We cover: What customer outcome programmes areWhy outcomes matter more than activityHow to design outcome-based Customer SuccessHow to align teams around customer business outcomesWhat technology vendors often get wrong about outcomesHow outcome programmes support retention, expansion and growth This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and enterprise software teams who want customer outcomes to become the central focus of their operating model. Connect with Paul on LinkedIn