Gute Marken antworten mit Thomas Weigel

from Sparks & Circles · host Marilyn Repp

In dieser Folge spreche ich mit Thomas Weigel über den Wandel im Community-Management: Weg vom schnellen Verkauf – hin zu echten Beziehungen. Warum starke Marken nicht ghosten, was Humor über Zielgruppen verrät und was nach TikTok & Instagram kommt. ✨ Warum echte Marken immer antworten 🧠 Männer- vs. Frauenhumor auf Social Media 🛑 Warum sofortiger Verkauf oft kontraproduktiv ist 📉 Das Ende der Überkommerzialisierung 🔮 Welche Plattformen als Nächstes wichtig werden 💬 Wie Community langfristig Vertrauen schafft

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This episode is 40 minutes long.

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This episode was published on July 31, 2025.

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