Gwen Hammes, CEO Cro Metrics

🎧 New Episode Drop on The Innovators : Leading with Optimistic Realism — A Conversation with Gwen Hammes, CEO of Cro MetricsFew leaders embody global perspective and grounded optimism quite like Gwen Hammes. From #Argentina to #Mexico City to the U.S., Gwen’s journey to CEO is anything but linear — and that’s exactly what makes her leadership so powerful. From Bombas to Calendly, Mattel, Inc. and non-profit clients, they're growing their ROI and removing the barriers to success. In this episode, we dive into:🌎 How living across continents shaped her resilience and leadership style💡 Why “optimistic realism” isn’t a contradiction — it’s a blueprint for leading through chaos📉 What Cro Metrics got right about breaking away from the bloated agency model and with 15 years of A/B testing and analytics they can predict measurable outcomes of ads before they run!🤖 Balancing behavioral science, human creativity, and AI to drive measurable growth and how AI is used as an "Imaginationl Accelerator" for her business and the brands she serves.💪 Lessons on owning your voice as a woman leader in a still-biased industry - by doing a complete job - no shortcuts and leveraging that as your superpower.If you’ve ever wondered how to lead with both heart and data — this one’s for you.🎙️ Listen now to hear Gwen’s refreshing take on leadership, growth, and the courage to rebuild what’s broken.