Hailey Bieber’s Rhode Pop-Up Hits Newport

Hailey Bieber’s rhode beauty pop-up just hit Newport with a half-mile line before opening—yes, you read that right—and it’s just the start of a summer tour across North America and Europe. This “summer station” at Bowen’s Wharf is all about hands-on access to new products and exclusive drops, with wristbands and first-come-first-served rules. Fans are being urged to pack sunscreen and hats—and keep an eye on Instagram for updates. Launched in 2022 and acquired by e.l.f. Beauty in 2025, rhode is using these pop-ups to build buzz and connect directly with fans, especially for limited-edition items. If you’re in Newport this weekend, it’s the ultimate beauty destination—just brace for the crowds. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/d57913caa705483e