H&M Shrinks Stores to Boost Efficiency | Durham News

H&M is aggressively shrinking its global footprint, closing 128 stores by May 31, 2026, bringing its total down to just over 4,000 locations — a 3% reduction across all brands. This isn’t new: last year they targeted 200 closures, aiming to boost productivity, slash inventory and staffing costs, and stay relevant in a market dominated by ultra-cheap online giants like Shein and Temu. But it’s not just about closing — some stores get upgrades, while new ones open in high-potential markets. The strategy centers on omnichannel growth: meeting customers wherever they are, online or in person. Online sales now account for over 30% of revenue, and H&M plans to open about 90 new stores while closing 170 in 2026 — mostly in emerging markets. The goal? A leaner, more profitable, customer-focused retail model that balances e-commerce’s boom with the enduring value of physical spaces. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/23df9c65a644e2a1