Harvey and Lexi, Happiest Baby, on creating an award winning invention to save babies!

Dr. Harvey Karp invented the SNOO, a responsive bassinet that calms a baby's crying or discomfort, and helps them sleep better! It became the first device to receive the important De Novo Authorization from the FDA. A breakthrough in the industry. Harvey realized there needed to be a better way to keep babies on their backs, to prevent unfortunate deaths, and to make them sleep well. With his extensive experience around techniques and advice on raising healthy kids, Harvey had key insight into what to do right. His educational content including The Happiest Baby on the Block has been seen by millions around the world and has made Harvey into an authoritative figure. He and Lexi discuss how the SNOO is unique, what it does for babies, and how they plan to continue to scale the business. They also share incredible stories of parents using the product and touch on the grand vision!