Has Celsius Holdings Reached Critical Mass?

Celsius Holdings (NASDAQ: CELH) has reached another inflection point in its business, one which positions the energy drink brand for exponential growth and market share gains. This is above and beyond the recent brand popularity spike that has seen year-over-year quarterly revenue growth expand aggressively. In the last two years, Celsius Holdings have grown from two-tenths of a percent to now amassing a two percent market share in the energy drink category. As the brand hits critical mass with a run rate close to $400 million in revenue, it has sidestepped the challenging current marketplace dynamics that are causing larger cost barriers of entry for smaller scale new entrants that are now paying significantly higher shipping, raw materials, co-packer fees, and not being able to pass costs on and stay competitive due to Monster Energy and Red Bull pricing strategy. With the right level of resource investment across all aspects of the organization, Celsius Holdings will be able to maximize this opportunity of achieving concurrent expansion in ACV across all channels, while also increasing retail velocities.  FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall