Hasbro’s AI Character Licensing Breakthrough

Hasbro’s diving headfirst into the AI revolution with Sixth Wall, licensing iconic characters like Optimus Prime and Mr. Potato Head for official AI experiences — not just images, but full behavioral licenses managed by their new CharacterOS system. This move combats unauthorized AI versions while ensuring characters stay true to their personalities, with voice actors like Peter Cullen properly compensated. From interactive stories to customer service bots, Sixth Wall’s targeting teens and up, prioritizing safety and brand control — and already accepting pilot requests via ElevenLabs and their site, even as privacy and ad concerns loom. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/2fe71b9a0394b242